Guides

How we build websites people remember. Every effect we write about is running inside the guide, so you can judge it yourself before you ask us for it.

Line drawing of image panels receding in perspective, the shape of a slanted scroll gallery

5 Website Gallery Effects That Keep Visitors Scrolling

Five ways to show your work that beat a plain grid, each one running inside this guide, with straight answers on where every effect earns its place.

Daniel Choo·14 Aug 2026

Line drawing of cards arranged in a ring and a fan, the shapes behind carousel layouts

6 Website Carousel Styles Compared, and When to Use Each

Rings, fans, coverflow, card stacks and endless rails. Six carousel styles running side by side, with the honest case for and against each one.

Daniel Choo·21 Aug 2026

Line drawing of three hero section layouts, a centred product, a curved filmstrip and a three panel grid

How to Choose a Hero Section for Your Website

The first screen decides whether people stay. Here is how to pick a hero layout based on what you sell, with five patterns and the businesses each one fits.

Daniel Choo·27 Aug 2026

Line drawing of a ring and a pendant arranged on a dark field, minimal jewellery illustration

The Best Website Effects for Jewellery and Luxury Brands

Small products, high prices and buyers who need convincing. Four effects built for jewellery brands, and the reasoning behind each one.

Daniel Choo·3 Sept 2026