The Turning Showroom
The model stays pinned while you scroll. One scroll plays one full turn, the outfit changes mid turn, and the two pieces she is wearing come out beside her with their prices.
Fashion is bought on how it moves. This concept puts one turn of the model under the visitor's hand and changes the outfit every time she comes back round.
How it works
The hero is two short films of the model turning in the boutique, exploded into 110 stills. One scroll plays one film at twenty frames a second: she turns, and while her back is to the camera the outfit and the drapes behind her change, so she faces you again in the next look. The two pieces she is wearing step aside during the turn and the next look's pieces come back in with their prices. Scrolling back plays the film in reverse. After the last look the page continues as a shop: four models whose cards flick through their photos one by one when you rest on them, three essentials, and an edit banner. Any piece opens a product page in place, with the model wearing it, the item alone, close ups, sizes, colours, a description, and a Complete the Look row of matching pieces that are all clickable, so every piece on the site links to the others.
Who it fits
The demo is a fictional boutique, SOLENNE, with three looks in the film and four more on the shop below. Headlines are set in a light serif with the last word in brown, the nav in small spaced sans, the way the big fashion houses set a page.
Why it sells
A pinned model who turns and changes gives three outfits the attention of one hero, and the matching pieces beside her sell the whole look rather than one item. Because every piece links to the pieces it goes with, the shop reads as a wardrobe rather than a grid.
Recommended for
- Fashion boutiques and labels
- Resort and seasonal collections
- Any brand selling looks rather than single items
- Lookbook launches
Common questions
Why does one scroll play a whole turn instead of scrubbing?
Scrubbing makes the model jitter with every small movement of the wheel. Playing the whole clip on one flick gives a smooth, cinematic turn every time, and it ends exactly on the new outfit so the pieces beside her always match what she is wearing.
How does the outfit change?
It is in the film itself. Each clip was made so the change happens while her back is turned, and the page simply plays it. The pieces and prices beside her are swapped by the page at the end of the clip.
How do the product pages work without leaving the site?
Every piece has an entry in one catalogue with its photos, price, description, materials and the pieces it goes with. Opening a product changes the page address, so the back button and a shared link both work, and the page is drawn from the catalogue in place.
Does it work on a phone?
Yes. A swipe plays the turn, the two pieces sit in a row under the model so nothing covers her, the model cards swipe sideways, and product pages fill the screen with a swipeable gallery.