The Turning Showroom

The model never moves on the page. You do. The hero is a film of her turning in the boutique, exploded into stills, and the scroll wheel is the playhead: scroll and she turns, stop and she stops. Every full turn changes the outfit and the drapes behind her, and the two pieces she is wearing come out beside her with their prices.

Below it the shop carries on the way a fashion store does: four looks that flick through their photos when you rest on them, three essentials, and the autumn edit.

SOLENNE is a fictional boutique created by BrillianceTech in Singapore to demonstrate this design.