Hero pattern
Curved Filmstrip Hero
A serif headline over photographs arched like a filmstrip.
The Curved Filmstrip Hero pairs a quiet serif headline with a row of photographs that bends gently across the page, like a strip of film laid over a curve. Five images fan out below the words, each one a different angle on the same place, product range or craft.
When to use it
Reach for this pattern when the offering is best told through several photographs rather than one: a boutique stay with rooms and views, a furniture collection, a florist whose work changes weekly. The arc gives you five image slots without the page ever feeling like a grid.
Why it works
The curve is doing real work. A straight row of five photos reads as a catalogue, but the arc reads as a gesture, and the eye travels along it naturally from end to end. Every image gets seen. Combined with a serif headline it signals calm and establishment, which is why hospitality and craft brands feel instantly at home in it.