Case study
How we built M2 Decor
Where they started
A template that talked about the firm, when the homes should have.
The old m2decor.com was built on a page builder. It opened on a headline, Interior Design and Renovation Services in Singapore, beside a single photo, and then ran into long paragraphs written for search engines: trusted interior design firm, bespoke solutions, superior craftsmanship. The homes the firm had actually built sat below all of that, as text first and pictures second.
There was no film, no sense of the workshop, and the four things they do were folded into one page. Reviews appeared as a percentage, not as the words of the people living in the homes.
- ×A page builder template: a headline on white beside one photo
- ×Paragraphs written for search engines, the homes below them
- ×Four services folded into one page
- ×No film, no workshop, no process
- ×Reviews as a percentage, not as words
After
Doing our job from the bottom of our hearts.

The new home page opens on an orange curtain with the M2D mark, then a film of a dining room they built, with Interior Design written across it while the menu settles on top. From there the page is the firm itself: four services, each with its own page, the workshop and the woodwork roots, counters for years, spaces and homeowners, selected works, and home tours from their YouTube channel.
Reviews are pulled from Google, HomeTrust and Facebook with the rating beside them. The process runs from conception to execution as you scroll, the blog carries their articles, and every page ends at a WhatsApp button and a contact form, so an enquiry is one tap away.
- ✓An orange preloader with the M2D mark, then a film of a finished home as the hero
- ✓Four services, each with its own page: design, renovation and carpentry, workshop, handyman
- ✓Selected works and YouTube home tours on the home page
- ✓Reviews from Google, HomeTrust and Facebook, with the rating beside them
- ✓The process from conception to execution, told as you scroll
- ✓A blog, an FAQ, and WhatsApp and a contact form on every page
What we did
Design and build
- Home, About, Services, Portfolio, Blog and Contact, designed from scratch and hand coded
- A preloader and a film hero, with the headline laid over the room
- Phones get a full height film and the services stacked, nothing scrolling sideways
Content
- A page for each of the four services, written around how people live in the homes
- Portfolio of real homes, home tours from YouTube, and the Instagram feed
- Reviews from three platforms on the page, with the rating beside them
Launch
- m2decor.com moved off the page builder to the new site
- Search titles and descriptions written for each page
- WhatsApp and a contact form reachable from every page
m2decor.com
