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The Design Studio

Gallery pattern

Jewellery Curl Slider

A stacked deck fans into a row, cards curl as you drag, and each one flips to show the piece worn.

This is the real effect, not a video. Scroll, drag and click inside it.

Open it full screen as its own website

The Jewellery Curl Slider opens with the collection scattered across a near black screen as faint ghosts, which gather into a single stack and then fan apart into a row. From there the drag is the delight: pull the strip and every card curls like paper caught in the motion, then lies flat the instant it settles. Click any card and it flips over to show the piece being worn. The name in large gold italics, the collection and the counter all change in step with the centred card.

When to use it

Built here for a fine jewellery house on a near black ground, it suits any brand that sells few, precious things: jewellers, watchmakers, eyewear, ceramics, limited furniture. Six to ten pieces is the sweet spot, each needing two photographs, the piece itself and the piece being worn.

Why it works

Physical behaviour makes digital products feel handled. The paper curl turns a swipe into something closer to leafing through a lookbook, which suits objects that are bought slowly and considered carefully. And because each card fills the screen alone, every piece gets the undivided attention a catalogue grid can never give.

Best for

Fine jewellery and watchesEyewear and accessoriesCeramics and objectsConsidered product collections