Research & Strategy
Our Website Process
From first idea to a website that works.
A considered process, with you at every step.
We bring research, strategy, design and development together to create a website that reflects your business and helps customers take action. From our first conversation to launch, you will know what we are working on, what you will receive and where your feedback matters.
A clear direction before design begins.
We start by understanding your business, your customers and what your website needs to achieve. Together, we establish the priorities that will guide the project.
Business discovery
We explore your services, business goals, current challenges and what makes your offering different. We also agree on the project scope, responsibilities and requirements.
Market research
Understand the market. Find your distinction. We explore your industry, review your competitors and examine what matters to your customers. These insights help us define what your website should communicate, highlight and make easier.
Your audience
Understand who you want to reach, what they need and what helps them choose your business.
Your competitors
Review their messaging, website experience and positioning to identify strengths and opportunities.
Your difference
Identify the expertise, services and proof that give customers a reason to choose you.
Your website direction
Translate our findings into recommendations for content, navigation and visual design.
Website strategy
Turn insights into a clear plan. We translate our research into practical decisions about your website's goals, key messages and customer journey.
- Goals: establish the priorities, such as qualified enquiries, bookings or purchases.
- Messaging: define what visitors should understand about your business.
- Customer journey: plan how visitors explore, build confidence and take action.
- Content and features: identify what customers need to make a decision.
- Success measures: agree on what to track after launch.
Creative direction
We create a curated moodboard exploring typography, colours, imagery and design references to establish the proposed visual feel.
What you receive
A strategy brief, research summary and creative direction board.
Your review
We agree on the priorities and direction before moving into wireframes.
Give every page a purpose.
With the direction agreed, we map your website's structure and develop the messaging that will guide visitors through it.
Website structure
We create a sitemap showing the agreed pages and how they connect, making it easier for visitors to find the information they need.
Page wireframes
We plan the layout, section order and information hierarchy before adding the final visual design. Every page has a clear purpose and a next step.
Copy and messaging
We develop headlines, service explanations and calls to action using your business information. Supporting proof, such as testimonials and project examples, is placed where it helps customers make a decision.
Content planning
We identify the photography, product information and other materials needed, with clear responsibilities for anything still to be supplied.
What you receive
A sitemap, page wireframes and draft website copy.
Your review
You review the structure and messaging, and verify business information before visual design begins.
Bring your brand into focus.
We turn the approved structure into a distinctive visual experience, shaped around your brand and the people using your website.
Design concept
We begin with a representative design showing the proposed typography, imagery, layout and overall feel. This gives you a clear direction to review before we develop the remaining pages.
Website design system
We establish consistent colours, spacing, buttons, forms and reusable components so the website feels connected from page to page.
Imagery and visual assets
We curate or create the agreed visual materials, with attention to composition, consistency and how they work across screen sizes.
Motion and interaction
We plan purposeful transitions and interactive moments that help explain, reveal or guide. Key effects are considered for both desktop and mobile.
Responsive layouts
We adapt the experience for smaller screens, considering readability, navigation, image crops and ease of interaction.
What you receive
Page designs, a website style guide and previews of key interactions within the agreed scope.
Your review
You approve the visual direction and page designs before development.
Turn the design into a working website.
We build the approved experience and connect the functionality your business needs, with careful attention to how the website works for visitors and your team.
Responsive development
We translate the designs into functioning pages that adapt across screen sizes, preserving the visual details and intended behaviour.
Content management
Where a CMS is included, we set up the agreed editing capabilities so your team can manage content such as services, articles or products.
Connected functionality
We implement the agreed forms, booking tools, ecommerce features or business integrations and check how information moves between them.
Search foundations
We prepare page titles, descriptions, headings and other agreed search settings. For website migrations, we plan how existing content and URLs will be handled.
Measurement
We configure the agreed analytics and key actions so performance can be reviewed after launch.
What you receive
A working staging website with the agreed content and functionality.
Your review
After our internal checks, you explore the website and test the tasks that matter to your business.
Confidence comes from checking the details.
We review the website's appearance, functionality and usability, then work through your consolidated feedback before launch.
Visual consistency
We check layouts, typography, spacing, image crops and interactions against the approved designs.
Customer journeys
We test the agreed actions, from navigation and enquiries to bookings or purchases where included.
Device and browser checks
We review the experience across the agreed devices and browsers, including mobile navigation and forms.
Usability and performance
We check readability, keyboard interaction, loading behaviour and other agreed quality requirements.
Client acceptance
We guide you through the staging website, record feedback and resolve launch blocking issues before requesting approval.
What you receive
A tested staging website and a record of feedback and refinements.
Your review
You confirm that the agreed requirements have been met and provide written approval to launch.
Ready for your customers. Ready for your team.
We coordinate the launch, verify the live experience and give your team the guidance and access needed to manage the website.
Launch and live checks
We complete the agreed deployment and domain setup, then check important pages, forms, notifications and tracking on the live website.
Team training
We walk your team through the editing tasks included in your project, using your own website and content.
Ownership and access
We transfer the agreed files and account access, with a clear record of platform ownership, subscriptions and responsibilities.
Support
We explain your support coverage, how to report an issue and what happens when you need future changes.
What you receive
Your live website, handover materials, agreed access and support details.
Your review
You confirm receipt of the handover and that your team can access the agreed tools.
The tools behind your website
Chosen around your project.
We confirm the design, build, content management and hosting tools as part of your project scope. You will understand what each platform does, why it has been selected and what it means for your team.
Design and planning
Where you review the website structure, visual concepts and feedback.
Build platform
How your website is developed and what functionality the platform supports.
Content management
What your team can update and how those changes are published.
Hosting and domain
Where the website runs, who manages the accounts and what recurring costs apply.
Ownership and maintenance
What is transferred at handover and how ongoing updates and support are handled.
Clear communication throughout
You will always know the next step.
At each milestone, we share the work for review and explain what needs your approval. Feedback is consolidated so decisions remain clear and the project keeps moving.
If a new request changes the agreed scope, we explain its effect on cost and timing before proceeding. If content or approvals are delayed, we review the schedule with you.
Let's plan your website.
Tell us about your business, what you want to improve and where you want to go next.
Get a free consultation