The Suit Customiser
Compose a suit from eighteen photographed combinations that change in a blink, then choose the trouser fastening from a three angle gallery, with every choice remembered.
The Suit Customiser lets a client build a suit the way they would in a fitting room: pick the jacket, hold a cloth against it, change the trousers, look again. Every change lands in about a fifth of a second, on a full length photograph large enough to judge, beside a panel that always says in one line exactly what has been chosen.
How it works
The customiser never recolours anything. Every combination of jacket style, jacket cloth and trouser cloth was photographed, eighteen images in all, and the page simply shows the right one. Because the model stands in exactly the same place in every frame, a 220 millisecond crossfade makes it look as if only the cloth changed. All the images load behind a short opening screen, so nothing ever waits on the network after that. Each choice is stored on its own: change from a two button to a six button jacket and the blue jacket and grey trousers stay exactly as they were. The style cards are cropped from the same photographs and take on whichever jacket cloth is selected, and the swatches are real fabric cut from the pictures rather than flat colour. Part two works the same way for the trousers: two fastening cards, one large photograph with three thumbnails beneath it, and switching fastening keeps the angle you were looking at. The journey ends on a commission card that lists all four decisions beside the finished suit.
Who it fits
Built here for a fictional bespoke tailor, the same structure suits anything sold by combination: made to measure shirts, uniforms, sofas by frame and fabric, kitchens by door and worktop, watches by case and strap. The work is in the photographs, which must share one framing, and the rest is a page that gets out of their way.
Why it sells
Made to order products lose customers at the point of imagination. A swatch card asks the client to picture the result, while this shows it to them, and the difference is the difference between an enquiry and an order. Remembering every choice and ending on a written commission also hands the tailor a brief, so the first conversation starts with decisions already made.
Recommended for
- Bespoke and made to measure tailors
- Products sold by combination
- Uniform and corporate wear suppliers
- Furniture and interiors by finish
Common questions
Does the website recolour the suit?
No. Every combination is a real prepared photograph, so the cloth, the drape and the shadows are always true. The page only chooses which photograph to show, which is why it looks better than any live recolouring can.
Why does changing an option feel instant?
All the photographs load once behind the opening screen and are held in memory. After that a change is just a short crossfade between two pictures that are already there.
What happens to my choices when I move between steps?
They stay. Each selection is remembered separately, so changing the jacket style keeps both cloths, going back from the fastening step keeps the whole suit, and even refreshing the page brings you back to the same place.
How many photographs does a customiser like this need?
Multiply the options. Two jacket styles, three jacket cloths and three trouser cloths make eighteen full length photographs, and two fastenings from three angles add six more. The photographs can be shot or generated, as long as the model and framing never move.