Drift Canvas
An endless tabletop of prints to drag through, with the brand inverting over everything it crosses.
The Drift Canvas spreads framed prints across a surface that repeats forever in every direction, like a gallery table with no edges. The visitor drags or scrolls to slide the whole field under a fixed wordmark, which inverts its colour over every print that passes beneath it, and left alone the canvas keeps drifting gently on its own.
How it works
Every print has one position on a virtual tile, and the renderer always draws it at whichever repetition of that tile is nearest the camera, so the field wraps seamlessly in both axes. The centred wordmark sits in a difference blend mode, which is what makes it flip from dark to light as artwork slides behind it.
When to use it
Built as an art print shop, it fits any brand selling visual variety: print stores, illustrators, poster labels, zines, photographers selling editions. Because the field wraps, twelve to twenty images feel like an endless collection, which flatters a young catalogue.
Why it works
The wrap removes the two worst moments of a gallery, the start and the end. There is no first image carrying all the pressure and no last image telling the visitor to leave. And the inverting wordmark keeps the brand present in every single frame of the experience without ever covering the work, which is a trick a static header cannot do.
Recommended for
- Art prints and posters
- Illustrators and studios
- Editions and zines
- Visual brands with variety
Common questions
What is an infinite drag canvas?
A surface of images that repeats in every direction, dragged freely like a map. However far the visitor travels, the collection tiles seamlessly, so the browsing never runs out.
How many images does it need?
Twelve to twenty is the sweet spot. The wrap multiplies them into an endless field, and below ten the repetition becomes recognisable enough to break the illusion.
What makes the logo change colour over images?
A blend mode called difference, applied to the fixed wordmark. The browser inverts whatever sits behind it pixel by pixel, so the mark stays legible over dark prints, light prints and the empty table alike.