360° · loop
Four pieces shot on one line
so you can read the fit
against each other.
Every shell is sealed at the seam.
Every fill is rated to minus twenty.

Sealed seamsBonded, then taped. No stitch lets the wind in.

Boiled woolFelted twice so it sheds snow and holds its shape.

Ripstop shellWater beads and rolls off. Tears stop at the grid.
Made for the mornings when the car will not start. Cut in Copenhagen, filled in Hokkaido, worn everywhere the air hurts.
Three jackets hang beside the hero. Pick one and the hero plays that jacket's full turn on a loop, while the name, colour, description and price on the left switch with it. The film never stops, so the product is always moving the moment the page opens.
Below, the collection is shot on one line: four models cropped to the same framing and standing at the same height, the way a product shoot lines them up, so the jackets can be read against each other.
KALTE is a fictional outerwear label created by BrillianceTech in Singapore to demonstrate this design.